--- title: The Brand Theory Blog description: Online marketing doesn't have to be a guessing game. Take the clear path to profitable growth with weekly insights and inspiration. --- ![listing-page-background-light](https://www.brand-theory.com/hs-fs/hubfs/Blog%202020/2021/listing-page-background-light.jpg?width=1600&name=listing-page-background-light.jpg "listing-page-background-light") # GROW SMARTER. Scaling a business? Level up your game with a weekly dose of growth marketing insights from the pros. [![AI Marketing Tools for B2B: How to Build the Best AI Tech Stack](https://www.brand-theory.com/hubfs/AI-Generated%20Media/Images/blog-feature-ai-tools.jpg) ](https://www.brand-theory.com/blog/b2b-ai-marketing-tools-how-to-build-the-best-ai-tech-stack-for-your-business) [AI Resources](https://www.brand-theory.com/blog/tag/ai-resources) ## [AI Marketing Tools for B2B: How to Build the Best AI Tech Stack for Your Needs](https://www.brand-theory.com/blog/b2b-ai-marketing-tools-how-to-build-the-best-ai-tech-stack-for-your-business) January 09, 2025 | by [Carter Edsall](https://www.brand-theory.com/blog/author/carter-edsall) [![The Best AI Podcasts for Marketing](https://www.brand-theory.com/hubfs/AI-Generated%20Media/Images/A%20podcast%20microphone%20with%20a%20neon%2c%20futuristic%2c%20abstract%2c%20technology%20background%20and%20bright%20colors.jpeg) ](https://www.brand-theory.com/blog/best-ai-podcasts-for-marketing) [AI Resources](https://www.brand-theory.com/blog/tag/ai-resources) ## [The Best AI Podcasts for Marketing](https://www.brand-theory.com/blog/best-ai-podcasts-for-marketing) January 01, 2025 | by [Carter Edsall](https://www.brand-theory.com/blog/author/carter-edsall) [![A woman works at a laptop on a brand refresh surrounded by designs and colorful markers](https://www.brand-theory.com/hubfs/b3-brand-refresh-vs-rebrand-1.jpg) ](https://www.brand-theory.com/blog/brand-refresh-vs-rebrand-whats-the-difference) [Brand Marketing](https://www.brand-theory.com/blog/tag/brand-marketing) ## [Brand Refresh vs Rebrand: What's the Difference?](https://www.brand-theory.com/blog/brand-refresh-vs-rebrand-whats-the-difference) December 05, 2024 | by [Carter Edsall](https://www.brand-theory.com/blog/author/carter-edsall) [![An illustrated hand coming out of a computer screen holds a magnet that is attracting hearts (likes) towards the screen](https://www.brand-theory.com/hubfs/b3-b2b-lead-magnets-1.jpg) ](https://www.brand-theory.com/blog/b2b-lead-magnets-tips-to-scale-lead-generation) [B2B Lead Generation](https://www.brand-theory.com/blog/tag/b2b-lead-generation) ## [B2B Lead Magnets: 5 Tips to Scale Lead Generation](https://www.brand-theory.com/blog/b2b-lead-magnets-tips-to-scale-lead-generation) December 05, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![A woman works on a website refresh with a wireframe design at a desk.](https://www.brand-theory.com/hubfs/b3-website-refresh-1.jpg) ](https://www.brand-theory.com/blog/7-signs-your-b2b-needs-a-website-refresh) [Website Design](https://www.brand-theory.com/blog/tag/website-design) ## [7 Signs Your B2B Needs a Website Refresh](https://www.brand-theory.com/blog/7-signs-your-b2b-needs-a-website-refresh) December 05, 2024 | by [Carter Edsall](https://www.brand-theory.com/blog/author/carter-edsall) [![A businessman sits with a laptop near a window contemplating brand marketing vs performance marketing](https://www.brand-theory.com/hubfs/B3-Brand-marketing-vs-content-marketing-1.jpg) ](https://www.brand-theory.com/blog/brand-marketing-vs-performance-marketing) [Brand Marketing](https://www.brand-theory.com/blog/tag/brand-marketing) ## [Brand Marketing vs Performance Marketing: Which Is Best?](https://www.brand-theory.com/blog/brand-marketing-vs-performance-marketing) December 04, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![A woman works at a desk with papers and an iPad on brand positioning](https://www.brand-theory.com/hubfs/the-importance-of-brand-positioning.jpg) ](https://www.brand-theory.com/blog/the-importance-of-brand-positioning-5-minute-crash-course) [Brand Marketing](https://www.brand-theory.com/blog/tag/brand-marketing) ## [The Importance of Brand Positioning: 5 Minute Crash Course](https://www.brand-theory.com/blog/the-importance-of-brand-positioning-5-minute-crash-course) November 20, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![A dark haired woman sits across from a dark haired man at a table with microphone and laptop](https://www.brand-theory.com/hubfs/b2-brand-content-marketing.jpg) ](https://www.brand-theory.com/blog/brand-content-marketing-7-ways-to-build-authority-now) [Content Marketing](https://www.brand-theory.com/blog/tag/content-marketing) ## [Brand Content Marketing: 7 Ways to Build Authority Now](https://www.brand-theory.com/blog/brand-content-marketing-7-ways-to-build-authority-now) November 19, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![A hand stacking wooden blocks into a pyramid shape on a light wood table.](https://www.brand-theory.com/hubfs/b2-brand-development-1.jpg) ](https://www.brand-theory.com/blog/brand-development-a-founders-guide-to-scaling) [Brand Marketing](https://www.brand-theory.com/blog/tag/brand-marketing) ## [Brand Development: A Founder's Guide to Scaling](https://www.brand-theory.com/blog/brand-development-a-founders-guide-to-scaling) November 15, 2024 | by [Carter Edsall](https://www.brand-theory.com/blog/author/carter-edsall) [![A wooden chess board with dark and light pieces](https://www.brand-theory.com/hubfs/b2-brand-strategy-vs-marketing-strategy.jpg) ](https://www.brand-theory.com/blog/brand-strategy-vs-marketing-strategy-whats-the-difference) [Brand Marketing](https://www.brand-theory.com/blog/tag/brand-marketing) ## [Brand Strategy vs Marketing Strategy: What's the Difference?](https://www.brand-theory.com/blog/brand-strategy-vs-marketing-strategy-whats-the-difference) November 11, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [Next](https://www.brand-theory.com/blog/page/2) ![playbook-mockup-small-redbg](https://www.brand-theory.com/hubfs/Website%202024/playbook-mockup-small-redbg.png "playbook-mockup-small-redbg") It's Here! ## Steal Our Entire Playbook. 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