We call it Marketing Guesswork. That’s when brands dive into marketing with no idea how it will actually drive revenue growth. They guess which marketing tactics and channels to try—instead of plugging into a system that already works.
When brands GUESS how to plan and execute a marketing strategy, they fall into a deadly trap: focusing on one tiny segment of buyers, instead of reaching their TAM (total addressable market). If you want to scale, you need to think bigger ... with a strategy to engage and convert every potential buyer in your audience.
When brands GUESS who to hire for marketing, they make a fatal error: hiring for output, not outcome. A digital agency with a big menu of services might crank out a few blog articles, email blasts, and social media posts every month — but that's not a goal. Why spend thousands on marketing tactics if they're not part of a comprehensive growth strategy?
When brands GUESS where to start with marketing, they make the same %&*$# mistake every time. They jump right into redesigning their website and blowing money on ads ... without fixing what’s really broken. Unless you’re flooded with hot leads and hungry buyers, you’ve got a fundamental problem to solve. Fix this first or your growth plans are doomed from the start.
By the time most brands realize marketing isn’t working ... it’s too late. Instead of investing in a real plan for growth, they've wasted months and $$$ with nothing to show for it.
You can keep burning cash and losing time trying to figure it out on your own. You can keep hoping something will work. Or, you can take the proven path to exponential growth.
Join B2B leaders getting actionable Growth 2.0 strategies from our free newsletter every week.
We’re giving away our entire system for free! This is your step-by-step guide to exponential growth.
Get a personal intro to Brand Theory and learn how to unlock the next level of growth for YOUR brand.
©2024 Brand Theory. All rights reserved. Privacy policy