Mistake #1:
The wrong strategy.
When brands GUESS how to plan and execute a marketing strategy, they fall into a deadly trap: focusing on one tiny segment of buyers, instead of reaching their TAM (total addressable market). If you want to scale, you need to think bigger ... with a strategy to engage and convert every potential buyer in your audience.
Mistake #2:
The wrong agency.
When brands GUESS who to hire for marketing, they make a fatal error: hiring for output, not outcome. A digital agency with a big menu of services might crank out a few blog articles, email blasts, and social media posts every month — but that's not a goal. Why spend thousands on marketing tactics if they're not part of a comprehensive growth strategy?
Mistake #3:
The wrong order.
When brands GUESS where to start with marketing, they make the same %&*$# mistake every time. They jump right into redesigning their website and blowing money on ads ... without fixing what’s really broken. Unless you’re flooded with hot leads and hungry buyers, you’ve got a fundamental problem to solve. Fix this first or your growth plans are doomed from the start.
The worst part?
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