Carter Edsall

Carter Edsall
Carter Edsall is the founder of Brand Theory, a growth agency that helps businesses eliminate the guesswork from online marketing. Through a career spanning nearly 3 decades, he’s launched and marketed projects for household names like Nissan, Disney and Four Seasons — but remains passionate about helping small businesses scale profitably and predictably. He lives for food, wine, the outdoors and spending time with his family in beautiful Marin County, CA.
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Recent Posts

Content Marketing

The 6 B2B Marketing Metrics That Matter

April 17, 2024 | by Carter Edsall

Inbound Marketing

Account Based Marketing vs Inbound Marketing - What's the Difference?

April 17, 2024 | by Carter Edsall

Website Design

How Long Does it Take to Build a Website in 2024?

March 26, 2024 | by Carter Edsall

Website Design

B2B Website Strategy: Why the Right Platform Matters

March 26, 2024 | by Carter Edsall

Content Marketing

6 B2B Content Marketing Mistakes to Avoid

March 07, 2024 | by Carter Edsall

Content Marketing

10 Reasons Why Content Marketing is Important for B2B

March 07, 2024 | by Carter Edsall

Website Design

5 Essential Pages Every B2B Website Must Have

February 05, 2024 | by Carter Edsall

Website Design

Customer-Centric Website vs Brochure Website: Which is Best for B2B?

February 01, 2024 | by Carter Edsall

Lead Generation

Drip Campaign vs Nurture Campaign: What's the Difference?

January 23, 2024 | by Carter Edsall

Website Design

The 5 Best AI Website Design Tools in 2024

October 25, 2023 | by Carter Edsall