--- title: The Brand Theory Blog | Tanya Triber description: Tanya is a Growth Marketer at Brand Theory where she creates compelling content for B2B clients. A skilled writer and brand storyteller, she recently earned her Master's in Digital Marketing. When she is not at her desk, you will find her exploring the Blue Ridge Mountains with her camera, or spending time with her family. --- ![listing-page-background-light](https://www.brand-theory.com/hs-fs/hubfs/Blog%202020/2021/listing-page-background-light.jpg?width=1600&name=listing-page-background-light.jpg "listing-page-background-light") # GROW SMARTER. Scaling a business? Level up your game with a weekly dose of growth marketing insights from the pros. ## Tanya Triber ![Tanya Triber](https://app.hubspot.com/settings/avatar/c7b0d87dd0b762bffbcacd4dee206e0a) Tanya is a Growth Marketer at Brand Theory where she creates compelling content for B2B clients. A skilled writer and brand storyteller, she recently earned her Master's in Digital Marketing. When she is not at her desk, you will find her exploring the Blue Ridge Mountains with her camera, or spending time with her family. Find me on: ### Recent Posts [![An illustrated hand coming out of a computer screen holds a magnet that is attracting hearts (likes) towards the screen](https://www.brand-theory.com/hubfs/b3-b2b-lead-magnets-1.jpg) ](https://www.brand-theory.com/blog/b2b-lead-magnets-tips-to-scale-lead-generation) [B2B Lead Generation](https://www.brand-theory.com/blog/tag/b2b-lead-generation) ## [B2B Lead Magnets: 5 Tips to Scale Lead Generation](https://www.brand-theory.com/blog/b2b-lead-magnets-tips-to-scale-lead-generation) December 05, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![A businessman sits with a laptop near a window contemplating brand marketing vs performance marketing](https://www.brand-theory.com/hubfs/B3-Brand-marketing-vs-content-marketing-1.jpg) ](https://www.brand-theory.com/blog/brand-marketing-vs-performance-marketing) [Brand Marketing](https://www.brand-theory.com/blog/tag/brand-marketing) ## [Brand Marketing vs Performance Marketing: Which Is Best?](https://www.brand-theory.com/blog/brand-marketing-vs-performance-marketing) December 04, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![A woman works at a desk with papers and an iPad on brand positioning](https://www.brand-theory.com/hubfs/the-importance-of-brand-positioning.jpg) ](https://www.brand-theory.com/blog/the-importance-of-brand-positioning-5-minute-crash-course) [Brand Marketing](https://www.brand-theory.com/blog/tag/brand-marketing) ## [The Importance of Brand Positioning: 5 Minute Crash Course](https://www.brand-theory.com/blog/the-importance-of-brand-positioning-5-minute-crash-course) November 20, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![A dark haired woman sits across from a dark haired man at a table with microphone and laptop](https://www.brand-theory.com/hubfs/b2-brand-content-marketing.jpg) ](https://www.brand-theory.com/blog/brand-content-marketing-7-ways-to-build-authority-now) [Content Marketing](https://www.brand-theory.com/blog/tag/content-marketing) ## [Brand Content Marketing: 7 Ways to Build Authority Now](https://www.brand-theory.com/blog/brand-content-marketing-7-ways-to-build-authority-now) November 19, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![A wooden chess board with dark and light pieces](https://www.brand-theory.com/hubfs/b2-brand-strategy-vs-marketing-strategy.jpg) ](https://www.brand-theory.com/blog/brand-strategy-vs-marketing-strategy-whats-the-difference) [Brand Marketing](https://www.brand-theory.com/blog/tag/brand-marketing) ## [Brand Strategy vs Marketing Strategy: What's the Difference?](https://www.brand-theory.com/blog/brand-strategy-vs-marketing-strategy-whats-the-difference) November 11, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![A woman sits at an open laptop with a microphone on the desk to show B2B content creation.](https://www.brand-theory.com/hubfs/b1-b2b-content-creation-1.jpg) ](https://www.brand-theory.com/blog/13-mistakes-brands-make-with-b2b-content-creation) [Content Marketing](https://www.brand-theory.com/blog/tag/content-marketing) ## [13 Mistakes Brands Make with B2B Content Creation](https://www.brand-theory.com/blog/13-mistakes-brands-make-with-b2b-content-creation) October 25, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![A gesturing pair of hands hover above a work table with an open laptop, notebook and phone.](https://www.brand-theory.com/hubfs/b1-b2b-brand-awareness-1.jpg) ](https://www.brand-theory.com/blog/b2b-brand-awareness-8-ways-to-dominate-your-market) [Content Marketing](https://www.brand-theory.com/blog/tag/content-marketing) ## [B2B Brand Awareness: 8 Ways to Dominate Your Market](https://www.brand-theory.com/blog/b2b-brand-awareness-8-ways-to-dominate-your-market) October 23, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![An audience of young people sits with their backs to the camera in a room with a blue wall](https://www.brand-theory.com/hubfs/b3-b2b-audience.jpg) ](https://www.brand-theory.com/blog/b2b-audience-insights-moving-past-personas) [Growth Marketing](https://www.brand-theory.com/blog/tag/growth-marketing) ## [B2B Audience Insights: Moving Past Personas to Build Authentic Relationships](https://www.brand-theory.com/blog/b2b-audience-insights-moving-past-personas) September 30, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![A woman wearing a watch points at a laptop screen ](https://www.brand-theory.com/hubfs/b3-b2b-inbound-marketing-1.jpg) ](https://www.brand-theory.com/blog/11-examples-of-b2b-inbound-marketing-for-ceos) [Inbound Marketing](https://www.brand-theory.com/blog/tag/inbound-marketing) ## [11 Examples of B2B Inbound Marketing for Modern CEOs](https://www.brand-theory.com/blog/11-examples-of-b2b-inbound-marketing-for-ceos) September 25, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [![a digital camera in front of a blue screen representing B2B video marketing](https://www.brand-theory.com/hubfs/b2-b2b-video-marketing-101.jpg) ](https://www.brand-theory.com/blog/b2b-video-marketing-101-a-guide-for-founders) [Content Marketing](https://www.brand-theory.com/blog/tag/content-marketing) ## [B2B Video Marketing 101: A Guide for Founders & CEOs](https://www.brand-theory.com/blog/b2b-video-marketing-101-a-guide-for-founders) August 26, 2024 | by [Tanya Triber](https://www.brand-theory.com/blog/author/tanya-triber) [Next](https://www.brand-theory.com/blog/author/tanya-triber/page/2) ![playbook-mockup-small-redbg](https://www.brand-theory.com/hubfs/Website%202024/playbook-mockup-small-redbg.png "playbook-mockup-small-redbg") It's Here! ## Steal Our Entire Playbook. 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